In today’s world, the popularity of the fashion industry has skyrocketed, especially among young adults. One local teenager in the Omaha area is helping change the narrative that the fashion industry can’t be run by the youth. Junior Terry Le, a local 17-year old teenager recently launched his own jewelry brand called Yutori. On March 15th, 2024, not only did Le launch his first collection of jewelry online, but also in-store at a-priori , a fashion/clothing store located in Aksarben.
Double Link Bracelet from Collection 1
Free Flow Bracelet from Collection 1
Each piece was hand crafted with Argentium (940) silver. Le chose this material specifically for its protective abilities, which help increase the durability of his products. Even though he just released his own brand, Le had several years of knowledge in the fashion and jewelry industry.
“I have always just been surrounded by the jewelry and fashion industry one way or another,’ Le said. ‘I grew up with my older cousins who were into fashion, and it clearly rubbed off on me.”
Not only did Terry Le create his own brand while attending high school, but he also completely sold out his first collection. This was done with a helping hand from a-priori , who took a chance on Le and decided to sell his first collection in their store. Additionally, they held a release event in-store on March 15th. Even with this huge success, Le already had his mind set on the future.
“Even before the release date of the first collection, I was already working on Collection number two. I have been proactively planning for the future of my brand”- Le
Creating and building up your own jewelry brand in high school is a time consuming process. However Le is more than capable of taking on this challenge. He has dedicated months worth of studying to learn the craft, while also building up his brand leading up to his first collection.
“In these previous months, I have been really busy. Trying to balance the brand with things like school is difficult, but it is definitely worth it.” – Le
In an industry where age and experience seem to be prevalent, Terry Le is determined to change the narrative. At just 17-years old, he is focused on his future and his craft. As he moves forward in his journey, he is serving as an inspiration to other youthful entrepreneurs, and proving that anything is possible if you put your mind to it.
